Hi~I'm Krista

For the Rider Who Knows She’s Capable of More

Hi, I’m Krista Kehoe—life and mindset coach for ambitious amateur dressage riders who want to "Level Up" in their riding, their confidence, and their whole life.

If you’re here, you’re probably a lot like me:
You’ve been riding for years (maybe decades). You love your horse deeply. And you’ve invested time, money, and your whole heart into the art of dressage.

But there’s still a part of you that knows you’re capable of more.

I know exactly what that feels like—because for most of my life, I stayed safely in the “experienced low-level rider” identity. Not because I lacked skill, but because I kept repeating the same patterns that kept me in my comfort zone.

Everything changed when I started applying the tools and concepts from my "Level Up" Program to my riding, my goals, and my life.

What Helped Me "Level Up" My Ride

Before I bought my FEI schoolmaster, Chico, I had to become the rider who could belong at a higher level.  This meant I had to do the work of seeing myself differently.

I lovingly call Chico my “paint-by-numbers schoolmaster”—the horse who helps me step into the art of dressage at levels that were inaccessible to me in prior partnerships.

But getting him wasn’t the beginning of my breakthrough—
changing my mindset was. 

Without mindset, no amount of time in the saddle would have allowed me to access the lessons I've learned because my vision of what was possible was limiting my growth.

Once I learned to trust myself, quiet the perfectionism, and stop talking myself out of my potential, I was finally able to move into the levels I had admired from a distance for decades.

And now?
My aspirations are still rising. But I have the mental discipline to keep climbing—with less self doubt, comparison and self judgment and a LOT more enjoyment--
and that’s exactly what I teach my clients.

Why I Coach Dressage Riders

For more than 40 years, horses have been my greatest teachers.
But I’ve also lived the life my clients live:

• Balancing riding with career changes, motherhood, and marriage

• Navigating time constraints, relationship stress, and personal growth

• Managing pressure, judgment, and high expectations (internal and external)

• Feeling deeply committed to excellence, even without a professional title

I’ve been the eventing working student in New Zealand…
the biology teacher of 20 years…
the lifelong “horse girl” who’s ridden everything from western pleasure to hunters to jumpers to dressage.

I’ve had horses at home and in every type of boarding environment.
I’ve celebrated huge breakthroughs and lived through gutting heartbreak.

Through it all, one truth became clear:

When your mindset is strong, your riding—and your life—become beautifully stable.

My Work Today

I coach amateur dressage riders who want to:

• Compete with elegance, composure, and confidence

• Stop sabotaging themselves with nerves, perfectionism, or self-doubt

• Ride the quality of the test they produce at home

• Break through stagnation and finally move up the levels

• Strengthen the partnership between horse and rider through clarity, mindset, and emotional skill

• Expand their potential in their "whole" lives--not just one sector.

This isn’t “take a deep breath.”
This is high-performance brain science tailored for equestrians who aspire to excellence.

There is nothing more fulfilling to me than helping riders rise into the identity, confidence, and artistry they’ve been working toward for years.

I Can’t Wait to Meet You

If you want to Level Up—in and out of the saddle—
you deserve a coach who understands the sport, the lifestyle, the pressure, and the heart behind every ride.

Let’s talk about your goals, your challenges, and your next breakthrough.